Mixcloud launches Select, a ‘fan-to-creator’ subscription audio service

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Digital audio streaming platform Mixcloud has launched a ‘fan-to-creator’ subscription service called Mixcloud Select.

Listeners can subscribe to a Select creator’s channel to directly support them and the music played in the shows they upload.

Once subscribed, users can listen to shows offline and view upfront tracklists.

Mixcloud offers over 15 million radio shows, DJ mixes and podcasts produced and uploaded by over 1.3 million tastemakers and curators

According to Mixcloud, Select uses a ‘flexible channel-based’ subscription model that allows creators to set their own price, starting at 2.99 per month in local currencies ($/£/€).

Creators receive a share of profits from their subscriptions, while the artists, labels and publishers played in their shows receive royalty revenue.

Mixcloud’s proprietary content ID system identifies individual tracks and associated rights holders.

The platform has recently announced direct licensing deals with the likes of Universal Music Group, Sony Music Entertainment, Warner Music Group, Merlin, Warner/Chappell Music Publishing and ICE (a joint initiative between PRS, GEMA, and STIM).

The first phase of Select has gone live today (December 4) with 47 Mixcloud creators, ranging from DJs including Afrojack, Nicole Moudaber, Lefto and John Digweed to Mixcloud stars such as DJ Blighty and Low Light Mixes.

Channels created by independent radio stations Brooklyn Radio, Soho Radio and Red Light Radio, record labels Defected Records and Axtone Records and curators Clash Magazine and Stamp the Wax are also available.

Mixcloud says that it will be rolling out additional features, such as exclusive content and direct messaging with subscribers.

Nikhil Shah, Mixcloud

Nikhil Shah, Co-Founder at Mixcloud said: “There’s a lot of creative energy that goes into crafting a DJ mix, radio show or podcast in order to inspire listeners, and until now, these creators have been left out of the revenue mix.

“We’ve been working hard to design a model alongside the industry that recognizes the value these creators bring to the music ecosystem, and today we’re excited to share this with the world.”
Nico Perez, Mixcloud

Nico Perez, Co-Founder at Mixcloud added: “Mixcloud Select is our pioneering move toward building a fair and sustainable ecosystem that works for audio creators, artists and listeners.

“We want to enable fans to get closer to the culture and communities they care about, while ensuring that everyone involved in the creative process is recognized and rewarded accordingly.

“Through building the Mixcloud community, w e’ve identified a strong trend around loyalty and depth of engagement between listeners and their favorite audio creators. These fans can now take the next step by directly supporting creators’ livelihoods.

“In turn, this leads to increased discovery and more i ncome for artists, who are at the core of Mixcloud. We’re excited to continue bringing creators and fans closer.”